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We are a marketing consulting company that has worked with very large clients
as well as very small. We perform traditional, best-practice versions of many significant
marketing consulting products, with several new and unique techniques and consulting models.
Fairly detailed information on all this appears in the relevant sections.
Our signature product is called Brand Foundations, which works to strengthen the 10 or so strategic components of the brand strategy, in order to optimize the strength and power of the overall brand. We believe this product can make a strong impact for all traditional marketers as well as web marketers and entrepreneurs. After all, it is our opinion that website domains can become brands--but they are not brands without an emotional connection to the customer.
Each of our services includes an emotion-driven component, thus the name Emotives. To us an Emotive is a core-emotion, developed by us and by Dr. Paul Ekman, the leading author and researcher in the world of human emotions. With him, we developed the Model of 29 Core Emotions© that can be used in a number of ways. This makes our product very unique, as there has never before actually been a model of the core-emotions that, with their variations, arguably represent all of consumer or customer behavior.
We look forward to your comments and questions. Please register at your earliest opportunity, as the information is tiered, providing much more detail and expansion on each subject for those who have identified themselves and their business role. We are also interested in your suggestions and criticisms.
Thanks very much for visiting.
Arthur S. Katz
Managing Principal
Emotives Marketing, LLC
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image adapted from Understanding Motivation and Emotion by Johnmarshall Reeve ©2005 University of Iowa
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